About RAC
The Responsible Advertising and Children (RAC) Programme helps its members to anticipate and understand societal and parental perceptions of and aspirations for responsible marketing communications and children. Trust is critical to our industry, both to how we are perceived by society and how we communicate effectively with our consumer. RAC’s role in helping build trust is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.
RAC represents advertisers, agencies and the media worldwide. Its members share a common vision for the promotion of responsible marketing communications.
RAC members recognise that marketing communications need to be sensitive to children and families. Marketing communications seen by children must not mislead them or exploit their relative inexperience. Marketing communications must reflect the fact that children do not mature at the same rate and acquire consumer skills gradually. This approach is applicable to all sectors, including food and beverage advertising.
RAC members are acutely aware of public health problems in the field of diet, physical activity and health, particularly the issue of childhood obesity. The global marketing communications community sees itself as part of the solution and is committed to ensuring that food and beverage marketing communications do not encourage unhealthy diets or lifestyles. Indeed, responsible marketing communications should help facilitate healthy choices.
RAC members understand the challenge and are responding directly to the concerns expressed. Indeed, RAC members around the world are actively engaged in constructive multi-stakeholder fora in order to contribute constructively to broadly supported solutions. As part of this, RAC members globally are working towards implementing a “Blueprint for Responsible Food Marketing Communications”.
RAC represents advertisers, agencies and the media worldwide. Its members share a common vision for the promotion of responsible marketing communications.
RAC members recognise that marketing communications need to be sensitive to children and families. Marketing communications seen by children must not mislead them or exploit their relative inexperience. Marketing communications must reflect the fact that children do not mature at the same rate and acquire consumer skills gradually. This approach is applicable to all sectors, including food and beverage advertising.
RAC members are acutely aware of public health problems in the field of diet, physical activity and health, particularly the issue of childhood obesity. The global marketing communications community sees itself as part of the solution and is committed to ensuring that food and beverage marketing communications do not encourage unhealthy diets or lifestyles. Indeed, responsible marketing communications should help facilitate healthy choices.
RAC members understand the challenge and are responding directly to the concerns expressed. Indeed, RAC members around the world are actively engaged in constructive multi-stakeholder fora in order to contribute constructively to broadly supported solutions. As part of this, RAC members globally are working towards implementing a “Blueprint for Responsible Food Marketing Communications”.
