Responsible Advertising & Children Programme

RAC helps its members to anticipate and understand societal and parental perceptions of and aspirations for responsible marketing communications and children. Trust is critical to our industry, both to how we are perceived by society and how we communicate effectively with our consumer. RAC’s role in helping build trust is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.
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