When building a business, you need a foundation that is strong enough to create a steady flow of satisfied customers. Attracting people and making them return to you is what building a steady base is all about. Your marketing campaign needs not only to attract people but to be realistic for you, and not set unrealistic expectations for your consumers.
Your message needs to be simple, short and clear. It needs to revolve around food, but it needs to sell more than that. For example, in all coca-cola commercials, you can see people getting together around a dining table and a picnic blanket, sharing their love. And what is in the center of that heartwarming image? Their product. It is clear, simple, and a warm message that is not open to misinterpretations. Your message should be making some warm bubble that people enjoy getting into, and it should happen every time they come to your restaurant.
Present yourself in the best light
Your presence on the internet is vital because that is the place where public opinion is made. It is not only about a website; it is where your consumers are. The point of a website in this new age is just to show that you are a serious business, but to be present is to be on the social media. You need to come to people because it will not happen the other way around. For food advertising that mainly means being on Instagram (number one platform for photos), and on Facebook (where people go to talk, and seeing your business there, they will talk about it).
Ideas you have about how would you like to present your products and company needs to correspond with the true state of your restaurant. Selling yourself high will just drive consumers away. You need to be what you are and sell that. Saying you are the pet-friendly place because that’s in, and not having enough space in the restaurant, or promoting healthy food but mostly having on the menu something else, will keep people away from your business.